1 In 2 Smokers In Dorset Will Die From Their Habit
8:31am 13th February 2014
Here's a tough fact for you - 1 in 2 smokers in Dorset will die early of a tobacco related disease.
It's estimated nearly 110,000 adults in the county still smoke and this year nearly 1,300 of those people will lose their life because of their habit.
Smokefree South West has now launched a hard hitting campaign to get the message across.
A recent survey in Dorset, carried out by Smokefree South West, reveals shocking levels of ignorance about the dangers of smoking, despite decades of public health warnings.
Less than one in 10 (6.5%) of those questioned knew smoking-related diseases kill one in two smokers.
Almost a quarter (23.9%) believed the risk was smaller at 1 in 10 smokers.
The campaign aims to encourage people to quit for their families and loved ones as well as their own health to avoid a premature death.
The 'Be there tomorrow' campaign will run for ten weeks and will only be shown in the South West region, which has proved successful at cutting smoking rates over the past five years and now has one of the lowest smoking rates in England.
To find out more about the campaign, information to help quitting for good and to find your local free NHS Stop Smoking Service, visit www.betheretomorrow.co.uk