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Weymouth's New Brand Unveiled

Weymouth Brand 1

9:37am 11th March 2014

The Weymouth BID has unveiled how they plan to market the town to tourists.

Levy payers have been shown a new "brand" for the town.

The BID has paid PR company RLA to come up with the design - they're research shows Weymouth needs to cash in on more affluent tourist.

Nigel Reed, Manager of the Weymouth BID said:

"The board were unanimous in their decision when selecting RLA as a marketing partner and are keen to share the new brand vision with the levy payers."

They're being encouraged to use the motif on everything from mugs and T Shirts to deckchairs.

Tell us what you think of the brand.

 

Weymouth Brand 2

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