Weymouth's New Brand Unveiled
9:37am 11th March 2014
The Weymouth BID has unveiled how they plan to market the town to tourists.
Levy payers have been shown a new "brand" for the town.
The BID has paid PR company RLA to come up with the design - they're research shows Weymouth needs to cash in on more affluent tourist.
Nigel Reed, Manager of the Weymouth BID said:
"The board were unanimous in their decision when selecting RLA as a marketing partner and are keen to share the new brand vision with the levy payers."
They're being encouraged to use the motif on everything from mugs and T Shirts to deckchairs.
Tell us what you think of the brand.