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Dorset In National Advertising Campaign

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12:02am 16th March 2014

Dorset is to feature in a national newspaper and magazine advertising campaign to get more people to come on holiday here.

The county is one of 50 destinations which will be part of a 41 point 9 million pound project to boost domestic tourism.

Fossil hunting, brewery tours and discovering the real Broadchurch are just some of the activities which will be used to entice visitors here.

Cllr Robert Gould said: "We are pleased to be working in partnership as part of VisitEngland's high profile national campaign to ensure that Dorset has excellent coverage on the national tourism website and in high profile publications.

"Dorset has so much to offer with beautiful beaches, a wide range of attractions, stunning countryside and a world-famous Jurassic coastline. We are looking forward to welcoming many more visitors old and new to the area to support our tourism industry on the back of this campaign."

Weymouth & Portland Borough Council Tourism and Culture brief holder Cllr Ian Bruce said: "This campaign has come at a perfect time with the wonderful weather at the weekend attracting old and new visitors and building on the Olympic legacy of Dorset.

"The whole world now knows about our wonderful coastline and it is great to be part of this high profile campaign with VisitEngland. They will be showcasing what a fantastic area we live in, that we are very much open for business and Dorset is a fantastic holiday and leisure destination full of interesting and fun things to do."

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