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New Name & Image For East Dorset Housing

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7:31am 26th March 2014

A Dorset housing association is rolling out a new name and identity.

East Boro, which provides housing and support services for the sheltered elderly, adults with learning disabilities and other vulnerable client groups, has dropped the words 'Housing Trust' from its title.

The organisation has also launched a new logo and branding which is centred on its 'customers'. Using East Boro's traditional red and black colours, it includes the strapline 'Housing, Care, Support'.

The logo also features a house design displaying icons emphasising what the organisation does.
Chief Executive, Kevin Hodder, said: "Changing our name and identity is not something we have done lightly and without great thought and consideration. Our name and look have served us well over the years but it was time for a fresh approach.

"East Boro is now so much more than a housing trust and we wanted to reflect this in both our name and branding.
"Our new identity does exactly that and we are really pleased with the outcome. The design is sharp, concise and sympathetic to our traditions and is visually impactful.

"We are a people-centred organisation and that's what we are reflecting and celebrating in our new branding. The strap line of Housing, Care, Support, along with the icons, says exactly what we do in the community."

Despite the new look, Mr Hodder stressed that East Boro's core values and priorities remain the same.
"We are all about providing the best possible housing, care and support services to our customers", he added.
"That is something that we have done since we were established in and we will continue to do so''.

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