Weymouth Looks To Grow Coach Party Tourist Market
6:40am 30th June 2014
Weymouth's looking to boost its economic fortunes by attracting more coach parties to the resort.
The Weymouth BID will be taking part in a trade show at the NEC with the aim of enticing more coach companies to put the seaside town on their itinerary.
Chairman of Weymouth and Portland Chamber of Commerce Julie Cleaver says the cruise market is another area which is continuing to grow. 9 cruise ships will be docking at Portland Port over the next few weeks and passengers will be greeted by a special group of volunteers.
"They'll be greeted by a group of Weyfarers. They're a group of volunteers who will be welcoming the visitors and who will show them around town. They'll also being given a special supplement which will show all the places to eat and drink and visit while they're here."
The fight back comes after the resort received stinging criticism in The Observer, with Littlemoor labelled as one of the poorest housing estates in Europe.
The first stage of a campaign by Weymouth BID to market the town is also due to start in the next few weeks.
Julie explains what we can expect to see.
"WE WELCOME is going to be a key message and will be going up on flags and advertisements around the town, and that's really opening up Weymouth as a destination again."