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Business News - Local Firms Urged To Get Ready For The Games

Warren Munson

9:26am 28th June 2012

Dorset businesses need to be ready for a spike in demand that will come with the Olympics this summer, according to the Dorset Chairman of the Institute of Directors.

Warren Munson says companies selling relevant products and services will see increased demand during the sailing events in Weymouth and Portland.

He's put together a three point checklist for companies, to urge them to be accessible, be prepares and be smart.
And he is keen his members review their business continuity and disaster recovery plans should the unthinkable happen.

"The Olympics will have a unique impact on businesses in Dorset and we need to be completely ready to deal with that spike in demand," he says.

It is being estimated the Olympics will boost the UK economy by as much as £1.9 billion this summer and according to national research by the London Chamber of Commerce and Industry, 81 per cent of UK businesses are expecting a boost from the Games.

Warren has produced a three-point checklist to help Dorset businesses make the most of the Olympic lift.

- Be accessible. "The Olympics will bring some travel issues so make sure your network can be accessed by key staff working different hours, or from home."


- Be prepared. "Businesses need a viable recovery plan in the event of a disaster so be sure your networks can cope with the additional workload and prepare a working back up plan in the light of increased security threats this summer."


- Be smart. "Many businesses will enjoy more customers this summer, so investigate CRM solutions software to manage remote interactions and free up staff to deal personally with enquiries and turn those new prospects into returning customers."

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