South Dorset Smokers Encouraged to Kick the Habit
7:43am 14th November 2012
(Updated 7:49am 14th November 2012)
Smokefree South West have launched a new hard hitting campaign to get smokers in Dorset to quit.
They're highlighting the dangers of a disease which accounts for more deaths every year in the UK then breast cancer - prostate or bowl cancer.
It's called Chronic Obstructive Pulmonary Disease.
Its currently affecting almost 7,000 people in Dorset, which has led to a new inspiring campaign being launched, supported by the British Lung Foundation.
COPD is currently the UK's fifth biggest killer and is caused mainly by smoking.
Terrifying figures show that many smokers don't realise they have the disease as 55,000 people still remain undiagnosed across the South West, and just over 5,000 in Dorset.
Therefore, this campaign is aimed to raise awareness of the dangers of developing COPD through smoking by challenging the assumption among many smokers that being short of breath or having a wheezy chest is 'normal'. Due to symptoms like these, it is not always picked up in the early stages.
If caught early enough there is plenty of help that can be provided and with support it is possible to reduce the impact of the disease.
Another part of the campaign is to show the affects of later stages of COPD to sufferers. Simple freedoms and pleasures can be taken away such as family walks and playing with the kids if affected by the disease.