Shock Campaign To Warn Against Binge Drinking
7:49am 20th December 2012
Bus stops, phone booths and high streets across Dorset are going to be emblazoned with hard hitting messages this Christmas.
The campaign will be warning us of the dangers of binge drinking, which include domestic abuse - fires and obvious health problems.
The posters have proved successful in other parts of the country and have won several awards.
Councillor Ray Nottage, chair of Dorset Community Safety Partnership, said:
"Christmas is about being merry, but unfortunately it's easy to take it too far. The aim of Drinkheads is not to stop people enjoying themselves, but to demonstrate, through powerful images, how drinking to excess can turn enjoyment into danger.
Emma Wilson, health programme advisor at NHS Dorset, said:
"The majority of people enjoy a drink over the festive break without any problems; however, for some people it can often be easy for things to get out of hand.
"We hope this campaign encourages local people to stop and think about their drinking before they find themselves in a situation that they wouldn't normally be in and have to deal with the consequences."