Broadchurch Boosts Tourism In West Dorset
4:07pm 11th March 2013
The second episode of Broadchurch screens tonight on ITV 1.
6.8 million viewers tuned in last week to the drama created by Bridport writer Chris Chibnall.
One of the scenes was shot at The Ellipse Caffe' in West Bay who say they can't wait to see themselves on television.
www.westbay.co.uk received over 100 visitors per minute during the screening of episode one last week.
Dedicated Broadchurch pages have been set up on www.visit-dorset.com and the team has carried out web marketing campaigns, including social media and an email campaign to 50,000 contacts. The team has also worked with local accommodation providers to offer people the chance to win breaks in Dorset as well as exclusive props used in the filming of the series.
The first episode of the eight-part drama was screened on Monday 4 March and already the team is beginning to reap the rewards for tourism in the area. The first episode attracted nearly 7 million viewers and it created a buzz, trending on Twitter with many people asking where it had been filmed. The visit-dorset.com website received a significant spike in traffic at 10pm after the programme was aired and has continued to receive a high volume of visitors, with the website ranking highly for popular search terms on search engines.
Robert Gould, Leader of West Dorset District Council said “Broadchurch represents a unique opportunity for Dorset’s fantastic Jurassic coastline to gain national media coverage and it’s promising to see that the initial response to the series is generating a large amount of interest in the area.”