Time Extended For Beaminster Parking Lottery
4:58pm 25th March 2013
A parking lottery that's helped pick-up struggling businesses in Beaminster, will carry on until at least the summer.
The innovative scheme was introduced in January after concerns were raised over dwindling shopper numbers due to the tunnel closure.
The Parking Lottery, thought to be the first of its kind in Britain, gives people the chance to win £200 to spend in local stored by entering their parking ticket into a weekly lottery.
West Dorset District Council says the scheme has succeeded in attracting shoppers back to Beaminster.
Chris Graves, who is Head of Parking Services at West Dorset District Council, thought up the idea: "The idea hit me when I was fiddling with my wallet and saw my lottery tickets. I knew we needed something unusual and a bit different to get people into town and a parking ticket lottery just sprung into my mind. I am delighted we've got it off the ground and parking numbers are up."
Robert Gould, Leader of West Dorset District Council, said: "We think this is the very first parking ticket lottery to be launched in Britain. I am not actually aware of there being another one anywhere else in the world. I thought it was an excellent idea and a great way of encouraging people to shop in Beaminster.