'Visit Dorset' Call To UK Tourists
12:39pm 26th March 2013
UK residents are being encouraged to visit Dorset as part of a new campaign to keep tourism at home.
Dorset tourism authorities will be working with the national tourist board, Visit England, to encourage more people to holiday at home and discover the best England has to offer.
As part of 'Growing Tourism Locally', the Visit Dorset partnership is taking part in three campaigns to promote the county's coastal walks, rural escapes and seaside locations.
Leader of West Dorset District Council Robert Gould said: "We are pleased that the Visit Dorset partnership has been able to support Visit England's high profile national campaigns.
"This has provided an exciting opportunity to showcase Dorset as a leading UK holiday destination."
The £41.9 million government-backed campaign is aiming to inspire UK residents to experience what England has to offer including its historic market towns and picturesque villages.
"Dorset has so much to offer: beautiful beaches, a wide range of attractions, stunning countryside, and the world-famous Jurassic coastline," said Mr Gould.
Aside from Dorset, other major holiday destinations taking part in the campaign include the English Riviera, the Peak District and Yorkshire.