West Dorset Records Tourism Boost After Success of TV Show Broadchurch
7:18am 23rd April 2013
(Updated 5:16pm 23rd April 2013)
We now finally know who killed Danny Latimer.
The TV series Broadchurch may have come to end but the tourist trade in Dorset is continuing to see the benefits.
The drama was partly filmed in West Bay.
And Wessex FM learnt exclusively today that the show has been commissioned with a second series.
As a result Visit Dorset Dot com had over 100,000 unique visitors last month - that's three times more than in March the year before.
West Dorset District Council Leisure and Tourism Manager Nick Thornley said: "Broadchurch has firmly put West Dorset on the map and it's just the boost that tourism businesses need at this time.
"The series has showcased the fabulous Jurassic Coast, and West Bay in particular, to millions of potential visitors and the district council's tourism team have been working hard to make the most of the benefits that a major TV series such as this can bring to the area."
Dedicated web pages have been set up on www.visit-dorset.com and the district council's tourism team has carried out a range of marketing initiatives including, competitions, web and social media promotion as well as targeted email campaigns and the response has so far been astounding.
The cast and crew of the show have also helped to raise the profile of the area with David Tennant being quoted as saying "this is the only place you'd ever want to come on holiday", Olivia Colman describing the area as "idyllic" and Pauline Quirke saying that she has "absolutely fallen in love with the place". Creator and writer, Chris Chibnall, made the Dorset landscape very much a part of the drama and described Broadchurch as "a love letter to the scenery of the Jurassic Coast".
The team will continue to work hard to promote the area on the back of the TV series with various campaigns, including a giveaway of 10 Broadchurch DVDs when it is released on 20th May.
Meanwhile - the final scenes of Broadchurch were watched by 70 locals at the Ellipse Café in West Bay.
The Café held a competition to guess who dun it.
But as no one worked out the reason for the murder - £300 now goes to Julia's House Children's Hospice.