Weymouth Promoted As An Adventure Sports Destination

Weymouth Sailing

Published at 11:39am 8th February 2017.

A team from the Weymouth BID and local activity representatives will be promoting Weymouth as an adventure sports and activity destination at the Outdoor Adventure & Camping Show, 16th – 19th February at the ExCel London.

A team from the Weymouth BID and local activity representatives will be promoting Weymouth as an adventure sports and activity destination at the Outdoor Adventure & Camping Show, 16th – 19th February at the ExCel London.

Increasing out-of-season footfall is major part of the BID's Business Plan, which last year included attendance at national trade and travel shows to promote Weymouth and Portland as a key destination for outdoor activities. The aim is to target higher income sectors and niche markets, of which the outdoor sports and activities is one of the biggest growth sectors for tourism in the UK.

Weymouth is the perfect destination for outdoor sports and activities, offering enthusiasts a large and diverse range of opportunities in and around the area.  In October 2016 a team of national journalists visited the area to experience the diverse selection of activities that were available in the area.

The Outdoor Adventure & Camping Show is the UK’s largest outdoor show with over 50,000 visitors. It is now in its 16th year and offers outdoor enthusiasts an opportunity to find out about new activities, new destinations, buy the latest products, gear and equipment, meet a range of special guests and much more.

The team will be promoting Weymouth as the ideal destination for a wide range of activities that include cycling, sailing, rock climbing, kayaking, windsurfing, diving, walking and highlighting the added benefit of all being in fairly close proximity. The show also helps promote the range of accommodation available in Weymouth. A new updated leaflet has been created to describe Weymouth’s perfect landscape for adventure sports and activities, along with a list of providers and a calendar of sporting events held in the area in 2017. This leaflet proved very successful last year and was available all year round.

Nigel Reed, Manager of Weymouth BID, said “Weymouth is the perfect destination for adventure sports and with the market expanding; this is the right time to promote the area. All the tourist trade reports nationally indicate the growing requirements for Coastal resorts to diversify and provide a wider choice of activities particularly in niche markets with a higher spend.

Representing Weymouth at national shows is a great way to get Weymouth on the map and in amongst bigger tourism organisations as well as delivering the BID’s Business Plan”

Weymouth BID will also be hosting a new event called the “BIG DORSET OUTDOOR WEEKEND on 20th and 21st May 2017, the event will bring together a large number of outdoor activity and adventure events in south Dorset with a particular focus on Weymouth & Portland.  Activities will include cycling, walking and a vast selection of water based activities. The Big Dorset Outdoor Weekend will be managed by Creative Solutions (MPE) Ltd on behalf of the Weymouth BID. 

Organiser Roy Griffiths said "This new and exciting event will provide an amazing array of options to suit almost everyone, from those looking to try a new activity or take part in their favourite sport in our stunning location. Many of the area's activity providers will be putting on special events in the form of taster sessions, open days, races and themed walks which will be suitable for most age groups"

For more information about the show visit www.outdooradventureshow.co.uk    or new event www.weareweymouth.co.uk/outdoorweekend

To download the leaflet visit www.weymouthbid.co.uk or www.weareweymouth.co.uk

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