Dorset Cereals Branch Out
9:35am 15th November 2013
Dorset Cereals are branching out.
They're donating 3p from every pack of their Perfectly Balanced Muesli on sale in Waitrose to the Woodland Trust.
Dorset Cereals also plan to plant 16,000 trees for the Trust by the end of the year through a token collection scheme on their website.
Mandy Cooper, head of marketing at Dorset Cereals, comments: "We are thrilled to be working with Waitrose on this special edition pack. They, like us, are big supporters of The Woodland Trust and together we want to raise as much money and awareness as possible for tree planting across the UK."