Businesses Told "Dorset is a Premier Destination"
7:21am 16th April 2014
Tourism and retail companies in Dorset are being urged to make the most of day trippers heading to the county this Easter.
Ian Girling, the Chief Executive of Dorset Chamber of Commerce and Industry is telling companies to capitalise on the good weather after the impact of the recent floods.
Many tourist attractions have already opened for the season, including Sandworld in Weymouth.
Mr Girling said: "This is another opportunity to really start driving the local economy forward after the heavy rains and floods which affected some businesses so badly earlier this year.
"We have benefited from fine weather so far during the Easter break and this should draw even more visitors, including daytrippers and last-minute bookings.
"Dorset is one of the premier destinations in the country. We need to be ready, and give the very best impression of Dorset so visitors will enjoy their time here, spend more and come back again."
Latest figures from Visit Dorset estimate that the total visitor spend from staying UK and overseas visitors is £807 million a year.
Its visitor surveys also show a total of 26,640,000 day visits with a total visitor spend of £843million.
The tourism body says that tourism is directly responsible from some 32,565 jobs.