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New Campaign To Spot Cancer Early Across Dorset

Bus Stop 6$


8:25am 3rd November 2015

A THOUGHT provoking new awareness campaign to help people in the South and West Dorset 'Spot Cancer Sooner' is being launched by Cancer Research UK.
 
Every year, around 32,000 people in the South West are given the devastating news that they have cancer.*
 
But survival for some of the most common types of cancer is known to be more than three times higher when the disease is diagnosed in the earlier stages.**
 
The campaign, which runs throughout November, features a humorous TV ad.
 
Designed to show how easy it is for people to ignore changes in their body while they get on with their busy lives, the ad shows a 'lump' in a road gradually getting bigger while office workers, mums, cyclists and road cleaners seem oblivious to the change and the disruption it causes.
 
Eventually the bump becomes so big that people have to walk around it but, despite this, still ignore it. Finally, in a poignant moment at the end, one person acknowledges its presence.
 
The voice over at the end says: "It's easy to ignore something, especially when we're busy.  But spotting cancer sooner could save your life."
 
Striking outdoor poster adverts will also feature in prominent locations including train stations, roadsides and bus stops.
 
Helen Johnstone, Cancer Research UK spokesperson, said: 'The Spot Cancer Sooner' campaign encourages people to reflect on their own behaviour and empowers them to be more in touch with what's normal for their bodies.  This means that they will be more likely to notice changes and take action.
 
"We hope that the TV ad will prompt anyone who notices an unusual or persistent change to their body to go and see their GP - even if it doesn't seem serious.
 
"There are many possible signs of cancer; it's not just about lumps. What our new campaign aims to bring home to people is that it's good to be aware of changes to their bodies and to get them checked out."



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