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Dorset Get's Dressed Up For The Games

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3:40pm 20th June 2012

Weymouth and Portland is beginning to get dressed up for the London 2012 Olympic and Paralympic Sailing Events this summer.

As part of local preparations for the Games, dressing items known as the 'Look & Feel' will be installed this week in readiness for the Torch Relay arrival on the 12 July and the opening of the Games on the 27 July.  

Installation will take place in three phases over a period of about 4 weeks; crews will install the Look  & Feel items overnight so as to minimise any disruption.

Phase 1 of the installation will focus on lampposts, flags and banners along the seafront and Esplanade, phase 2 on other items throughout the borough, and phase 3 on the Park & Ride areas. The Look & Feel will also incorporate creative dressing ideas that will compliment the standard look and provide a memorable and fun element for visitors.

Funded through central government, areas around Weymouth & Portland will be decked with banners, flags, bunting, flowers, and other display materials as the borough finally takes on the appearance of its status as a host venue for the London 2012 sailing events.  

Consistent with the Look & Feel at all other London 2012 locations throughout the UK, areas across Weymouth & Portland and extending out as far as Dorchester, will be dressed at key locations including along the Esplanade, Weymouth train station, park & ride sites, key road junctions, the Harbour area, Brewers Quay, Radipole Lake, The Nothe, Olympic Village on Portland and up to Easton.

The Olympic Look & Feel depicting the Olympic Rings will be displayed from 27 July - 12 August.  The dressing will then be changed for the Paralympic Games (31 August - 6 September) when the displays will carry the Paralympic logo known as the Agitos.

Angus Campbell Chairman of the Dorset Olympic Board said: "It's been a truly collaborative effort planning the location and installation of the various Look & Feel elements, but this is one of the final preparations that really does announce the arrival of the Games here in Dorset.  Having such a spectacular array of colour  for the duration of the Olympic and Paralympic Games is exhilarating and inspirational and I'm sure that both visitors and locals will feel a real sense of the excitement and anticipation of being in a remarkable Olympic venue."

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